One of the most game changing business books I’ve ever had the opportunity to read has been Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. Start with Why isn’t the typical book that gives you practical business advice or a step by step plan. It does’t talk about how a business should do something or the idea of what they will do. It’s simply about the why we do what we do. The why is critical to our success as a veteran entrepreneur.
Start with Why
I’ve been launching businesses and ideas for over two decades, and for a majority of this time, I always focused on what I would do and how I would do it. This was the easy part to me and I think this might be true for most of us. We get caught up on the mechanics of the business but we never really question the reason for launching it. Our motives and reasons are very important in helping us cross the finish line. We have to know why we are doing something before doing it.
Happy Joe is a non-profit organization that provides education, training, and mentoring to military veterans. The programs and 501c3 address how we do it and what we do, but these are the mechanics and they aren’t inspirational enough to drive us forward into the future. Making a difference in the lives of our veterans by combating unemployment and homelessness is our why. This ignites passion and inspires our team and our supporters into action.
Start with Why isn’t just about business either. It can apply to other areas of your life as well, including military service. Understanding your motivation behind personal or career pursuits is extremely beneficial for your future.
Check out Simon Sinek’s website to learn more about Start with Why and how it will help inspire you and others. He offers his course for free to Active Military and Veterans too.