Our Mission

Leading the charge to do what is right for the military veterans our government has turned their backs on. We believe they deserve better so we’re doing something about it.

Our Purpose

Making a real difference in the lives of those who fought to protect our freedom, even if it requires using unconventional tactics or taking risks that seem insane to others.

Our Objective

Selling lifestyle products and using net profits to fund alternative medicine and other life-saving resources the Veterans Administration refuses to provide to our veterans.

Our Goal

Giving away ONE MILLION DOLLARS worth of good stuff to veterans in need by the end of 2025. With your support, we can kick ass and achieve this BHAG together.

Our Name

HAPPY JOE is about doing stuff that makes us smile, while putting a positive spin on life. There's already enough negativity in our country. So be different and get your happy on!