A MILITARY LIFESTYLE BRAND

IT'S BETTER TO FIGHT FOR SOMETHING THAN TO LIVE FOR NOTHING.

General George S. Patton

Doing something that matters is never easy. It usually requires great sacrifice and relentless commitment to complete the mission. Despite the challenges, we must have the guts to push through whatever is thrown at us in order to achieve victory.

This quote has been the guiding principle for Happy Joe since day one. Whether we're selling products or conducting workshops, our mission has always been to fight for the well-being of our military veterans. This will always be a part of our DNA.

Happy Joe is a veteran owned company whose passion is helping military veterans live healthier and happier lives. We're a military lifestyle brand dedicated to serving our nation's warriors, regardless of their branch or era in which they served.

Happy Joe has a unique business model. We offer a variety of products and services under one command post. Everything we do is designed to benefit our veterans in some way. It's the least we can do for the men and women who have fought for our freedom.

EDUCATION

WORKSHOPS

EVENTS

PRODUCTS

CONSULTING

DIGITAL MEDIA

THE MEANING BEHIND THE HAPPY JOE NAME. IT'S NOT WHAT YOU THINK!

The media often portrays veterans as damaged goods or ticking time bombs. This simply isn't true. While some of us have mental or physical wounds from our service, many of us are nothing like the negative stereotypes so pervasive in our culture.

Happy Joe is about showing the world we are good to go, signified by the two thumbs up given by our character. The name Joe is an old military term originally given to WWII soldiers but really encompasses ALL who served. And Happy ... well that just lets people know we're enjoying our freedom.

JOIN THE INNER CIRCLE

Enlist in the Happy Joe Army to receive top secret intel about our events, workshops, and product releases. Plus you'll get special discount codes you won't want to miss. Hooyah!

PROFITS FOR PURPOSE

Freedom is never free. It was bought for a price. That's why giving back is a huge part of what we do at Happy Joe.

We donate CBD products, provide free education and invest in other veteran focused organizations. When you purchase our products or services, you're supporting military veterans with their wellness needs.

Our company is a for-profit venture, but we believe it's our responsibility to use our platform to benefit others.

REAL PEOPLE LEADING THE WAY!

Sharing who we are isn't about recognition; it's about showing you there's real, down to earth people leading the mission at Happy Joe.

James Dalman

JAMES DALMAN

CEO : COFOUNDER : ARMY VETERAN
Donetta Dalman

DONETTA DALMAN

CFO : COFOUNDER
Andy Nelson, Trademark Veteran

ANDY NELSON

LEGAL ADVISOR : ARMY VETERAN

Disclaimer: The statements made regarding these products have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. Please consult your health care professional about potential interactions or other possible complications before using any product. All Happy Joe products contain less than 0.3% THC.

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