A MILITARY LIFESTYLE BRAND

IT'S BETTER TO FIGHT FOR SOMETHING THAN TO LIVE FOR NOTHING.

General George S. Patton

Happy Joe is a veteran owned, military lifestyle brand changing the narrative surrounding our military veterans. Since 2014 we've been challenging the status quo and taking an unconventional approach to supporting our veterans.

Our primary mission as a company is using our platform to reduce the veteran suicides plaguing our country. We hope our efforts will save lives and foster new stories about the men and women who defended our freedom.

Happy Joe is a multi-faceted brand designed to benefit military veterans. Our unique business model gives us the ability to invest in veteran owned businesses and non-profits. We are a for-profit company with a philanthropic mindset.

All our services and products have a distinct purpose of giving back. A portion of every sale is dedicated to mental wellness initiatives for the military community. It's one way to help veterans live healthier and happier lives. Hooah!

 

Happy Joe Name

THE HAPPY JOE NAME IS EVERYTHING!

The media often portrays veterans as damaged goods or ticking time bombs. This simply isn't true. While some of us have mental or physical wounds from our service, many of us are nothing like the negative stereotypes so pervasive in our culture. We wanted a brand name that changed these perception.

Happy Joe is about showing the world we are good to go, signified by the two thumbs up given by our character Joe Snuffy. The name Joe is an old military term originally given to WWII soldiers but really encompasses ALL who served. And Happy ... well that just lets people know we enjoy our freedom.

WE'VE GOT YOUR SIX!

There are many awesome patriots and military veterans who contribute to our success but we're probably the duo you'll talk with or meet at Happy Joe.

James Dalman

JAMES DALMAN

CEO and Cofounder
Served in the Oklahoma Army National Guard and US Army Reserves. 11 Bravo!
Donetta Dalman

DONETTA DALMAN

CFO and Cofounder
Serves by keeping James out of trouble and accountable for his actions.

SPECIAL VIP INFORMATION

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We love to reward members of the Happy Joe Army! When you sign up for our newsletter, you're automatically qualified for secret discount codes, opportunities for free samples, and other "in the know" stuff. 

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