While designing and developing a website might feel completely out of the question for you, you might think that cannabis landing page copywriting could be right up your alley and you can easily do it yourself. After all, you did get an A in your high school English class!
So why shouldn’t you be able to write your own copy for your website? You know your business and you know the difference between an adjective and adverb. How damn difficult can it be?
Not so fast my friend. Copywriting is an art form that cannot be performed in a few minutes of throwing together some fancy words.
Truth. You should never underestimate the power of great cannabis landing page copywriting.
Let’s break it down.
Your Cannabis Landing Page Copywriting is your First Opportunity to Impress
A “landing page,” simply put, means the first page of your website where a user lands. There are basically two different types. One is the homepage of your website. The second is a single, stand-alone page that supports a particular product, contest, campaign, or service.
Regardless of how you are using your landing page it is generally your first (and quite possibly only) opportunity to make a positive impression on consumers that are new to your brand. Internet users are particularly impatient and you only have a few seconds to hook them. Make your benefits front and center.
If you want to take your copywriting to the next level and increase conversion rates, put customer benefits at the forefront of your marketing efforts.
Whether you are selling products like medical marijuana and cannabis paraphernalia or services like delivery or testing labs, it is your chance to shine. Take advantage of this opportunity and make an impact on your potential clients or customers.
Structure and Formatting Count
In order for your cannabis landing page copywriting to perform as it should, it must be properly formatted. It must distinctly capture your brand voice and be consistent about it. Your copy needs to be distilled down to a succinct message in a concise and clean manner.
It is absolutely essential that your copywriting leads your reader to the next step in your sales cycle.
The best landing page copywriting plays a critical role in all of the above elements. Similar to web design or any other type of marketing skill, it must be finely crafted by seasoned professionals.
Writing Copy for your Unique Audience
The cannabis industry attracts many different types of people and they all deserve their own style of writing. If your target market is the stoner type group that only cares about getting high, your landing page copywriting will be vastly different than if it is the senior citizen demographic looking for medical relief.
Know your audience and cater to them with the best possible and most appropriate cannabis landing page copywriting voice.
Let’s get Technical about It
You have more than likely heard terms like “SEO”, “metadata”, and “keywords” thrown around in blog articles, conversations, or business meetings – and for very good reason.
When your website traffic reads your landing page copywriting it is only a small fraction of what all is going on beneath the surface…and in your source code. The best landing page copy is of course written to entice the reader, but also (and perhaps just as important) for the search engines.
A professional copywriter knows how to provide the essential research, incorporate the right voice, and optimize the metadata. All this helps to ensure that your landing page gets ranked by Google and other search engines.
Landing page copywriting might seem effortless on the surface, but like many skills, it plays a much greater role than meets the eye.
Whether you are a seasoned cannabis business or new to the game, be sure to give landing page copywriting its due. Chances are your time and skills are better spent running your business.
The relatively small price you will pay to leave it to the pros will pay for itself many times over in top quality leads and conversions.