CANNABIS COPYWRITING SERVICES THAT SELL
Cannabis copywriting has a critical influence on your overall ranking. For that reason alone, we put focused efforts into creating optimal copy for your company, according to your industry, competitors, customers, and unique brand identity.
We put focused efforts into creating optimal copy for your company, according to your industry, competitors, customers, and unique brand identity.
HAPPY JOE CANNABIS COPYWRITING SERVICES
Our cannabis copywriting services deliver results. We include every important aspect of web copywriting practices that will increase conversions while building upon your brand story.
- Brand alignment
- Keyword research & integration
- Information architecture (IA) and userflow (UX)
- Grammatical standards
- Finely crafted titles, headings, and meta data
Our team is ready to increase the performance of your online investment. Contact us to get started today.
WHY IS CANNABIS COPYWRITING SO IMPORTANT?
A key component of your digital development is website copywriting. At first glance it just might look like words on a page, but there's a lot of strategy and data that go into copy that converts.
Cannabis copywriting does all of this for you:
- Cultivates brand awareness and tells your story.
- Persuades visitors to take specific actions.
- Sells people on your products or services.
- Communicates benefits customers are interested in.
- Delivers ROI for your online investment.
The finesse of exceptional web copywriting can make a critical difference in both your online visibility and your readership once they arrive to your page.
HOW HAPPY JOE HELPS YOUR BRAND THROUGH COPYWRITING
Simply put, first impressions stick. Web copywriting is often the very first encounter customers have with the ‘voice’ of your brand. They’ll know right away whether you are professional, as well as other subtle traits that are important to your brand identity: is your company friendly, quirky, playful, humorous, buttoned-up or gracious? It all starts with the right web copy.
Most importantly, is your website easy to read? Professional copywriting takes into account the structure of your website and its user flow experience — structuring language in a way that is easy to navigate and scan in just a glance.
Readers typically only have a short time on your website, and their objective is simple: they want to find the right information for them as quickly and painlessly as possible. That’s where first-class cannabis copywriting comes in.
Google uses many factors to determine the value of a website, and subsequently, what its overall search ranking should be. A big part of that equation has to do with the web copywriting on your site. Is it unique? Does it contain proper keyword integration, signaling the bots to determine what the page is about? At Happy Joe, we know what the bots want...and we give it to them.
WEB COPYWRITING VERSUS WEB CONTENT
The words “content” and “copy” get thrown around a lot, often treated as almost interchangeable. So what is the difference?
Content is informational, instructive, and highly consumable. It’s usually also part of a larger series, such as a batch of blog articles.
Copywriting is created primarily to sell. It’s reserved for websites and for online advertisements. It requires special training and separate skills that are different from other forms of writing.
GET STARTED WITH CANNABIS COPYWRITING
Schedule a free 30 minute consultation to get more information. We'll get you going and smiling in no time.